Ingram Micro Outcall Services

Why Outcall?

Today, businesses need direct contact with their existing and potential new customers in order to deliver a specific message around new opportunities, products and services, as well as update information about offerings already available. They also must gather information based on specific criteria to create sales opportunities, recruit for events and research market activity. Here's why you should be participating in the Outcall program:

• The Outcall Program allows us the market directly to a specific decision maker within your target organization.
• The Outcall Program is a more conversational approach to pushing out your message and gain feedback.
• The Outcall Program is one of the most cost effective ways to turn prospects in to customers.

Effective uses and applications:

An Outcall campaign's goal is to contact a targeted group of customers or prospects and deliver a message, gather feedback, generate leads and/or recruit for an event. The most common objectives for an outcall are:

• Event and webinar recruitment
• Lead generation and appointement setting
• Create awareness about a product, service, contest, etc.
• Gather market research

Pricing and Options

Two outcall supplier options are available.

• Option A — Ingram Micro Outbound Services Group (IMOSG)
  

  This outcall is conducted by Ingram Micro's Outbound Services Group and is recommended for basic recruitment and awareness calling. The calls are conducted in script format. The group can also send follow-up e-mails to the solution providers to whom they've spoken.

  Option A is recommended for outcalls for general awareness, recruitment, notify solution providers about a product promotion, or to gather basic market research.

• Option B — Channel Source Direct
  

  This outcall is conducted through Channel Source Direct, and is recommended for midlevel recruitment, and promotional and market-research calling. The out calling agents follow a script. They have the ability to send product information to the solution providers and make follow-up calls to solution providers who have RSVP'd to events.

  Option B is recommended for outcalls when more in depth conversion is required about your technology and services. Recommended: to gather market research, appointment setting, lead generation, recruiting solution providers to web-training opportunities, and notifying solution providers about product promotions.

Outcall Supplier	Description	Strategies	Deliverables	Price
Ingram Micro Outbound Services Group Listen to a sample	An affordable outcall option, from Ingram Micro outbound services group. Elements include: Script writing Up to eight market-research questions 30-minute training session with outcall team Outcallers can email follow-up information Three call attempts to each of your customers Summary Report and End of Project Reporting Raw data (each customer response to each survey question	Market products sold through Ingram Micro Gather market research Lead Generation	Summary Report, Lead List	$1,210 – 200 records $2,420 – 400 records $3,630 – 600 records
Channel Source Direct	This offers you a unique way to maximize your marketing efforts through targeted outbound calling to Ingram Micro's highly focused solution-provider database. Elements include: Script writing Up to five market-research questions 30-minute training session via teleconference One follow-up e-mail Three call attempts to each of your customers Summary Report and End of Project Reporting Raw data (each customer response to each survey question Toll-free call-back capabilities	Product awareness Market research Event recruitment	Summary Report, Lead List	$1,474 – 200 records $2,948 – 400 records $4,422 – 600 records

Timeline

We take pride in a quick turnaround. However this is dependent on submission of all outcall materials. A campaign can begin a minimum of 2 to 3 weeks before the requested date. Submission of a Contract is not a guarantee of inclusion. The program manager will contact you upon receiving the receipt of payment.

Required Materials

Outcall Script Questionnaire
Three (3) weeks BEFORE the scheduled Outcall start date, a complete Outcall Script Questionnaire is required along with any reference materials. Please email to Jola.Washington@IngramMicro.com. Drafts of the completed script will be sent back for editing and approval upon participation authorization.

E-Mail Documents
Three (3) weeks BEFORE the scheduled Outcall start date, any e-mail materials the Solution Provider wishes to be sent to resellers by the supplier must be forwarded to Jola.Washington@IngramMicro.com

Database
Three (3) weeks BEFORE the scheduled Outcall start date, the Solution Provider is responsible emailing the completed database to Jola.Washington@IngramMicro.com

The Outcall Database must include the following fields:

• Customer Name
• Main Contact
• Phone
• Email
• City
• State

Delay in providing completed script questionnaire, complete database, or optional follow-up Solution Provider-supplied materials will postpone outcall start date.

Training Materials (optional)

• The 30-minute training normally takes place about 2-4 business days before the Outcall.
• Email pertinent training information for the scheduled Outcall. Please schedule your materials to arrive at least three (3) business days before the Outcall start date.
• These training materials may include product spec sheets, sales data sheets, product matrices, etc.

Ingram Micro Program Manager Contact Info:

Jola Washington, Marketing Manager
Phone: (714) 382-3372, Fax (714) 384-1033
Email: Jola.Washington@IngramMicro.com

Campaign Reporting

The report includes the number of successful calls, summary of answers to each of the Outcall questions.